Communication Goals

 The communication goals of the poster are:

            -tell what HCCSA is

            -explain how HCCSA works

            -inform about how to get involved in HCCSA

            -show HCCSA as a friendly organization

            -organic

            -tell about the pick up dates

            -from farm to your plate

            -bringing local farmers and local eaters together

I want my viewer to:

           

            -go to HCCSA online

            -purchase a share from HCCSA

            -inquire more about the organization

            -be excited about eating organically

            -be attracted to the poster

The communication goals of my logo are:

            -to show HCCSA as a fresh organization

            -to show HCCSA as local

            -friendly

            -welcoming

            -essential

            -affordable

           

I want my viewer to:

           

            -want to find out more about HCCSA

            -be excited to eat organically

            -be intrigued visually

            -to develop a relationship

The communication goals of my brochure are:

            -to show family orientation

            -to show how fun it is to work for you food

            -to provide recipes of things to make from your food

            -to give information about the farmers

            -to show the numerous food options that are available

            -to intrigue viewers visually

            -to be easy to read and understand

            -have good directions to follow

            -be visually appealing to all genders and ages

            -be something people want to pick up and keep

            -be a piece of art

            -be a reference to refer back to

I want my viewer to:

           

            -pick up the brochure

            -be led around easily through it

            -get excited about HCCSA

            -order a share of food

            -donate money to the farmers for land

            -build a relationship with the organization

            -think it is designed well

            -save it

            -share it with other people

            -know exactly what they need to do

The communication goals of my website are:

            -to be a fun space

            -to be easy to navigate

            -show that HCCSA is warm and friendly

            -show how to order shares

            -help Boone become more locally grown

            -have recipes and fun things to learn and do

            -ways to preserve your food

            -seem fresh

            -make you hungry to buy a share

            -be transitional throughout the different growing seasons

            -have farmer profile pages to learn more about where food comes from

            -have lists of food to buy

            -have a place to purchase different kinds of food

I want the viewer to:

            -trust that they won’t be ripped off

            -trust that they will get their food fresh

            -build a relationship with the organization

            -get to know the farmers

            -want to explore the whole site