I see you've been doing some work! I'll address these in order from the top, 1-5. #1 The big circles look like a ball of yarn but could, next to this type, convey a place of energy and movement. I don't like the the type going around the "ball" at all. Could you eliminate the gray circle and let line do the job (and also reduce the shape)? In the bottom one, by enforcing the aligned type below the ball, BOONE has much emphasis, perhaps too much.
#2 - with the rounded squares next to type. The "dancer" inside looks like a blade of grass, sort of an awkwardness to it. I like the fact that you are trying to solve this with the type because PARC is such an unknown. All the type (top one) has the same hierarchy -- could you experiment with size/font contrast? As an alternative direction: What if the accompanying graphic says "PARC" -- it's a design made of the letters? Then it could be used, sort of like a stamp or emblem alone. Consider the personal monograms by the Vienna Secession artists. The "line work" attributes could suggest some other qualities your client wants. He may be asking too much of a logo, however.
#3 - with circle. The upper circle is too heavy -- the lower one is toned down with color/value and works better. Why the circle? What does it bring? (meaning). Is there another shape that could bring another level of meaning (not mountains!) In most cases I'm preferring the type without the ampersand and with the "and".
I'll address 4 and 5 together. #4 Top - The base clef shape is too heavy (line weight and value) so this would have to be addressed. #4 Bottom - here the shapes off to the right feel overly complex and again heavy due to size/weight. I like the change in relationship between Boone and the other type lines here. #5 top - too busy, too much, Boone to pronounced. #5 bottom - This one has potential because you've eliminated some lines (simplified) and the landscape is implied in the center line of the leaf/clef. "Perhaps" the base clef (?) shape could stand in for the ampersand altogether if you can make it curl into that space. I'd work on line weights, perhaps make the leaf/landscape shape much lighter, even a gray or color (must work in b/w, too, though). I think you have a couple of options that are close.
I see you've been doing some work! I'll address these in order from the top, 1-5.
ReplyDelete#1 The big circles look like a ball of yarn but could, next to this type, convey a place of energy and movement. I don't like the the type going around the "ball" at all. Could you eliminate the gray circle and let line do the job (and also reduce the shape)? In the bottom one, by enforcing the aligned type below the ball, BOONE has much emphasis, perhaps too much.
#2 - with the rounded squares next to type.
ReplyDeleteThe "dancer" inside looks like a blade of grass, sort of an awkwardness to it. I like the fact that you are trying to solve this with the type because PARC is such an unknown. All the type (top one) has the same hierarchy -- could you experiment with size/font contrast?
As an alternative direction: What if the accompanying graphic says "PARC" -- it's a design made of the letters? Then it could be used, sort of like a stamp or emblem alone. Consider the personal monograms by the Vienna Secession artists. The "line work" attributes could suggest some other qualities your client wants. He may be asking too much of a logo, however.
#3 - with circle.
ReplyDeleteThe upper circle is too heavy -- the lower one is toned down with color/value and works better. Why the circle? What does it bring? (meaning). Is there another shape that could bring another level of meaning (not mountains!) In most cases I'm preferring the type without the ampersand and with the "and".
I'll address 4 and 5 together.
ReplyDelete#4 Top - The base clef shape is too heavy (line weight and value) so this would have to be addressed.
#4 Bottom - here the shapes off to the right feel overly complex and again heavy due to size/weight. I like the change in relationship between Boone and the other type lines here.
#5 top - too busy, too much, Boone to pronounced.
#5 bottom - This one has potential because you've eliminated some lines (simplified) and the landscape is implied in the center line of the leaf/clef. "Perhaps" the base clef (?) shape could stand in for the ampersand altogether if you can make it curl into that space. I'd work on line weights, perhaps make the leaf/landscape shape much lighter, even a gray or color (must work in b/w, too, though).
I think you have a couple of options that are close.